[cgiapp] Re: Proposed new look and branding for cgi-app.org

[Lyle]

Stewart Heckenberg wrote:
> I don't mind the name Titanium, although I actually like saying "CGI
> Application" or "cgi app" -- do we shorten "Titanium" to "tit"? :-)
>
> Apart from the Ti chemical symbol logo and the name Titanium itself,
> the site isn't very "metallic" what with the trees/leaves and green.
> It's kind of like calling something Chocolate and then not using brown
> as the primary colour but pink instead. The site design isn't as shiny
> and solid as the new name might suggest. If you're going to re-brand,
> you've got to go all the way and be complete.
>   

The first design we did was metallic and shiny. It really didn't look 
good on a site :(


Lyle

> Stew
>
>
>
> 2009/4/17 Mark Stosberg <mark at summersault.com>:
>   
>>>> http://cosmicsitedesign.com/cgi-app/
>>>>         
>>>> The update addresses long standing complaints about the genericness of the name
>>>> "CGI::Application" or that the project name includes "CGI" at all.  The words
>>>> "CGI::Application" also just hard to create a brand and marketing materials
>>>> around.  So the update emphasises the Titanium name and branding, although all
>>>> the content will generally continue to refer to CGI::Application and related
>>>> plugins as it does now.
>>>>
>>>> I realize Titanium is just one possible direction to go with CGI::Application,
>>>> but overall I think it's a better name to brand and market around than
>>>> CGI::Application.
>>>>         
>>> My biggest beef with Titanium is the name. It has these problems:
>>>
>>> 1) It's not googleable you can't find anything by searching for "Titanium",
>>> "Titanium Software" or "Titanium Framework". Contrast this with Jifty (which is
>>> #1) and Catalyst (which is #1 for "Catalyst Framework" and #6 for "Catalyst
>>> Software").
>>>       
>> I share this concern, but believe SEO is addressable. There are some
>> good domains available with titanium in the name, which matters a lot,
>> as does the <title> tag, the keyword/meta tags and the <h1> tag and
>> opening content. In short, I think we can solve this with the relaunch
>> of the new website, especially with an intentional focus on SEO, and
>> some post-launch tweaking as we watch how Google and others respond.
>>
>>     
>>> 2) It's not memorable. While titanium is a nice strong lightweight metal, it is
>>> kind of overused in pop-culture, at least imho.
>>>       
>> I agree it could be more unique.
>>
>>     
>>> 3) It's too long. 4 syllables, come on! Maybe we could drop some syllables (like
>>> Southern US English) to make it titane or titaenyum :) Or maybe we can drop some
>>> vowels to make it more web 2.0ish: titnm :)
>>>       
>> It's 9 characters, the same as Catalyst. I'm open to people referring to
>> it by nicknames.
>>
>>     
>>> I know we've had this debate before and it's probably out of my hands,
>>> but I've always liked taking a few swings with a stick at the deceased
>>> bodies of equine animals.
>>>       
>> :) I appreciate the feedback. There is the practical matter that
>> changing names would have cost of churn, so unless an a newer name is a
>> nickname, it I think it should be *much* better.
>>
>>    Mark
>>
>> --
>> http://mark.stosberg.com/
>>
>>
>>
>>
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