[cgiapp] Re: Proposed new look and branding for cgi-app.org

[Stewart Heckenberg]

I don't mind the name Titanium, although I actually like saying "CGI
Application" or "cgi app" -- do we shorten "Titanium" to "tit"? :-)

Apart from the Ti chemical symbol logo and the name Titanium itself,
the site isn't very "metallic" what with the trees/leaves and green.
It's kind of like calling something Chocolate and then not using brown
as the primary colour but pink instead. The site design isn't as shiny
and solid as the new name might suggest. If you're going to re-brand,
you've got to go all the way and be complete.

Stew



2009/4/17 Mark Stosberg <mark at summersault.com>:
>> > http://cosmicsitedesign.com/cgi-app/
>>
>> > The update addresses long standing complaints about the genericness of the name
>> > "CGI::Application" or that the project name includes "CGI" at all.  The words
>> > "CGI::Application" also just hard to create a brand and marketing materials
>> > around.  So the update emphasises the Titanium name and branding, although all
>> > the content will generally continue to refer to CGI::Application and related
>> > plugins as it does now.
>> >
>> > I realize Titanium is just one possible direction to go with CGI::Application,
>> > but overall I think it's a better name to brand and market around than
>> > CGI::Application.
>>
>> My biggest beef with Titanium is the name. It has these problems:
>>
>> 1) It's not googleable you can't find anything by searching for "Titanium",
>> "Titanium Software" or "Titanium Framework". Contrast this with Jifty (which is
>> #1) and Catalyst (which is #1 for "Catalyst Framework" and #6 for "Catalyst
>> Software").
>
> I share this concern, but believe SEO is addressable. There are some
> good domains available with titanium in the name, which matters a lot,
> as does the <title> tag, the keyword/meta tags and the <h1> tag and
> opening content. In short, I think we can solve this with the relaunch
> of the new website, especially with an intentional focus on SEO, and
> some post-launch tweaking as we watch how Google and others respond.
>
>> 2) It's not memorable. While titanium is a nice strong lightweight metal, it is
>> kind of overused in pop-culture, at least imho.
>
> I agree it could be more unique.
>
>> 3) It's too long. 4 syllables, come on! Maybe we could drop some syllables (like
>> Southern US English) to make it titane or titaenyum :) Or maybe we can drop some
>> vowels to make it more web 2.0ish: titnm :)
>
> It's 9 characters, the same as Catalyst. I'm open to people referring to
> it by nicknames.
>
>> I know we've had this debate before and it's probably out of my hands,
>> but I've always liked taking a few swings with a stick at the deceased
>> bodies of equine animals.
>
> :) I appreciate the feedback. There is the practical matter that
> changing names would have cost of churn, so unless an a newer name is a
> nickname, it I think it should be *much* better.
>
>    Mark
>
> --
> http://mark.stosberg.com/
>
>
>
>
> #####  CGI::Application community mailing list  ################
> ##                                                            ##
> ##  To unsubscribe, or change your message delivery options,  ##
> ##  visit:  http://lists.openlib.org/mailman/listinfo/cgiapp    ##
> ##                                                            ##
> ##  Web archive:   http://lists.openlib.org/pipermail/cgiapp/   ##
> ##  Wiki:          http://cgiapp.erlbaum.net/                 ##
> ##                                                            ##
> ################################################################
>
>