[cgiapp] Re: Proposed new look and branding for cgi-app.org

[Mark Stosberg]

> > http://cosmicsitedesign.com/cgi-app/
> 
> > The update addresses long standing complaints about the genericness of the name
> > "CGI::Application" or that the project name includes "CGI" at all.  The words
> > "CGI::Application" also just hard to create a brand and marketing materials
> > around.  So the update emphasises the Titanium name and branding, although all
> > the content will generally continue to refer to CGI::Application and related
> > plugins as it does now. 
> > 
> > I realize Titanium is just one possible direction to go with CGI::Application,
> > but overall I think it's a better name to brand and market around than
> > CGI::Application.
> 
> My biggest beef with Titanium is the name. It has these problems:
> 
> 1) It's not googleable you can't find anything by searching for "Titanium", 
> "Titanium Software" or "Titanium Framework". Contrast this with Jifty (which is 
> #1) and Catalyst (which is #1 for "Catalyst Framework" and #6 for "Catalyst 
> Software").

I share this concern, but believe SEO is addressable. There are some
good domains available with titanium in the name, which matters a lot,
as does the <title> tag, the keyword/meta tags and the <h1> tag and
opening content. In short, I think we can solve this with the relaunch
of the new website, especially with an intentional focus on SEO, and
some post-launch tweaking as we watch how Google and others respond.

> 2) It's not memorable. While titanium is a nice strong lightweight metal, it is 
> kind of overused in pop-culture, at least imho.

I agree it could be more unique. 

> 3) It's too long. 4 syllables, come on! Maybe we could drop some syllables (like 
> Southern US English) to make it titane or titaenyum :) Or maybe we can drop some 
> vowels to make it more web 2.0ish: titnm :)

It's 9 characters, the same as Catalyst. I'm open to people referring to
it by nicknames. 

> I know we've had this debate before and it's probably out of my hands,
> but I've always liked taking a few swings with a stick at the deceased
> bodies of equine animals.

:) I appreciate the feedback. There is the practical matter that
changing names would have cost of churn, so unless an a newer name is a
nickname, it I think it should be *much* better. 

    Mark

-- 
http://mark.stosberg.com/