[cgiapp] Proposed new look and branding for cgi-app.org

[Michael Peters]

Mark Stosberg wrote:
> Lyle Hopkins has generously worked with me to prepare this proposed redesign
> for cgi-app.org. I'm interested in your feedback before moving forward:
> 
> http://cosmicsitedesign.com/cgi-app/

I like the general look and feel.

> The update addresses long standing complaints about the genericness of the name
> "CGI::Application" or that the project name includes "CGI" at all.  The words
> "CGI::Application" also just hard to create a brand and marketing materials
> around.  So the update emphasises the Titanium name and branding, although all
> the content will generally continue to refer to CGI::Application and related
> plugins as it does now. 
> 
> I realize Titanium is just one possible direction to go with CGI::Application,
> but overall I think it's a better name to brand and market around than
> CGI::Application.

My biggest beef with Titanium is the name. It has these problems:

1) It's not googleable you can't find anything by searching for "Titanium", 
"Titanium Software" or "Titanium Framework". Contrast this with Jifty (which is 
#1) and Catalyst (which is #1 for "Catalyst Framework" and #6 for "Catalyst 
Software").

2) It's not memorable. While titanium is a nice strong lightweight metal, it is 
kind of overused in pop-culture, at least imho.

3) It's too long. 4 syllables, come on! Maybe we could drop some syllables (like 
Southern US English) to make it titane or titaenyum :) Or maybe we can drop some 
vowels to make it more web 2.0ish: titnm :)

I know we've had this debate before and it's probably out of my hands, but I've 
always liked taking a few swings with a stick at the deceased bodies of equine 
animals.

-- 
Michael Peters
Plus Three, LP