[cgiapp] Re: Proposed new look and branding for cgi-app.org

[P Kishor]

On Tue, Apr 21, 2009 at 10:46 AM, P Kishor <punk.kish at gmail.com> wrote:
> On Tue, Apr 21, 2009 at 10:20 AM, Mark Stosberg <mark at summersault.com> wrote:
>>
>>> I don't mind the name Titanium, although I actually like saying "CGI
>>> Application" or "cgi app" -- do we shorten "Titanium" to "tit"? :-)
>>
>> We would say "Ti" for short, like the chemical symbol.
>>
>>> Apart from the Ti chemical symbol logo and the name Titanium itself,
>>> the site isn't very "metallic" what with the trees/leaves and green.
>>> It's kind of like calling something Chocolate and then not using brown
>>> as the primary colour but pink instead. The site design isn't as shiny
>>> and solid as the new name might suggest. If you're going to re-brand,
>>> you've got to go all the way and be complete.
>>>
>>> >> > http://cosmicsitedesign.com/cgi-app/
>>
>> I agree there's some dissonance there between the brushed metal chemical
>> symbol local and the soft/natural tree imagery.
>>
>> I take the blame for that, as I suggested both to the designer. I
>> specifically wanted the branding to not the
>> hard/metallic/technical/masculine look with gears, bright colors and
>> hard edges.
>>
>> The project should evoke simplicity, a foundation, easy, flexibility,
>> room to grow. Which is where the color palette and imagery came from.
>> While I like the name "Titanium", I agree that it perhaps doesn't best
>> express what we are trying to convey. What we are offering is not a
>> giant machine with a huge user manual, it's more like a "seedwork" with
>> little documentation required to get started with it.
>>
>> Someone suggested "Mantle" as alternative name. The name reasonably
>> fits, as it describes a kind of "natural foundation" to that natural
>> systems build and grow upon. It's also reasonably short. :) If we
>> switched to it, I think that could solve the branding dissonance issue
>> we currently have.
>>
>> Still, I'm also OK with Titanium and it has been in use some. On the
>> other hand, a major marketing  push and most of the users of this
>> framework still lie ahead of, and may not know of it at all, so now is
>> better than later if there's going to be name change.
>>
>> So, shall I set up a poll for Titanium vs. Mantle ? Other naming feedback?
>>
>
>
> Mantle++
>



another nice thing about Mantle is that a plugin can be referred to as
a Mantlepiece.



-- 
Puneet Kishor http://www.punkish.org/
Carbon Model http://carbonmodel.org/
Charter Member, Open Source Geospatial Foundation http://www.osgeo.org/
Science Commons Fellow, Geospatial Data http://sciencecommons.org
Nelson Institute, UW-Madison http://www.nelson.wisc.edu/
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