[cgiapp] Re: Proposed new look and branding for cgi-app.org

[P Kishor]

On Tue, Apr 21, 2009 at 10:20 AM, Mark Stosberg <mark at summersault.com> wrote:
>
>> I don't mind the name Titanium, although I actually like saying "CGI
>> Application" or "cgi app" -- do we shorten "Titanium" to "tit"? :-)
>
> We would say "Ti" for short, like the chemical symbol.
>
>> Apart from the Ti chemical symbol logo and the name Titanium itself,
>> the site isn't very "metallic" what with the trees/leaves and green.
>> It's kind of like calling something Chocolate and then not using brown
>> as the primary colour but pink instead. The site design isn't as shiny
>> and solid as the new name might suggest. If you're going to re-brand,
>> you've got to go all the way and be complete.
>>
>> >> > http://cosmicsitedesign.com/cgi-app/
>
> I agree there's some dissonance there between the brushed metal chemical
> symbol local and the soft/natural tree imagery.
>
> I take the blame for that, as I suggested both to the designer. I
> specifically wanted the branding to not the
> hard/metallic/technical/masculine look with gears, bright colors and
> hard edges.
>
> The project should evoke simplicity, a foundation, easy, flexibility,
> room to grow. Which is where the color palette and imagery came from.
> While I like the name "Titanium", I agree that it perhaps doesn't best
> express what we are trying to convey. What we are offering is not a
> giant machine with a huge user manual, it's more like a "seedwork" with
> little documentation required to get started with it.
>
> Someone suggested "Mantle" as alternative name. The name reasonably
> fits, as it describes a kind of "natural foundation" to that natural
> systems build and grow upon. It's also reasonably short. :) If we
> switched to it, I think that could solve the branding dissonance issue
> we currently have.
>
> Still, I'm also OK with Titanium and it has been in use some. On the
> other hand, a major marketing  push and most of the users of this
> framework still lie ahead of, and may not know of it at all, so now is
> better than later if there's going to be name change.
>
> So, shall I set up a poll for Titanium vs. Mantle ? Other naming feedback?
>


Mantle++

--
Puneet Kishor http://www.punkish.org/
Carbon Model http://carbonmodel.org/
Charter Member, Open Source Geospatial Foundation http://www.osgeo.org/
Science Commons Fellow, Geospatial Data http://sciencecommons.org
Nelson Institute, UW-Madison http://www.nelson.wisc.edu/
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