[cgiapp] Re: Proposed new look and branding for cgi-app.org

[Porta]

+1 Mantle

On Tue, Apr 21, 2009 at 12:20 PM, Mark Stosberg <mark at summersault.com>wrote:

>
> > I don't mind the name Titanium, although I actually like saying "CGI
> > Application" or "cgi app" -- do we shorten "Titanium" to "tit"? :-)
>
> We would say "Ti" for short, like the chemical symbol.
>
> > Apart from the Ti chemical symbol logo and the name Titanium itself,
> > the site isn't very "metallic" what with the trees/leaves and green.
> > It's kind of like calling something Chocolate and then not using brown
> > as the primary colour but pink instead. The site design isn't as shiny
> > and solid as the new name might suggest. If you're going to re-brand,
> > you've got to go all the way and be complete.
> >
> > >> > http://cosmicsitedesign.com/cgi-app/
>
> I agree there's some dissonance there between the brushed metal chemical
> symbol local and the soft/natural tree imagery.
>
> I take the blame for that, as I suggested both to the designer. I
> specifically wanted the branding to not the
> hard/metallic/technical/masculine look with gears, bright colors and
> hard edges.
>
> The project should evoke simplicity, a foundation, easy, flexibility,
> room to grow. Which is where the color palette and imagery came from.
> While I like the name "Titanium", I agree that it perhaps doesn't best
> express what we are trying to convey. What we are offering is not a
> giant machine with a huge user manual, it's more like a "seedwork" with
> little documentation required to get started with it.
>
> Someone suggested "Mantle" as alternative name. The name reasonably
> fits, as it describes a kind of "natural foundation" to that natural
> systems build and grow upon. It's also reasonably short. :) If we
> switched to it, I think that could solve the branding dissonance issue
> we currently have.
>
> Still, I'm also OK with Titanium and it has been in use some. On the
> other hand, a major marketing  push and most of the users of this
> framework still lie ahead of, and may not know of it at all, so now is
> better than later if there's going to be name change.
>
> So, shall I set up a poll for Titanium vs. Mantle ? Other naming feedback?
>
>    Mark
>
>
>
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